USC Dornsife
Admissions Materials

CLIENT: USC Dornsife College of Letters, Arts & Sciences
PROJECT: Admissions Package
AUDIENCE: Potential students, Guidance counselors
SIZE: Assorted
ENCLOSURE: Portfolio with Velcro Closure

The USC Dornsife College of Letters, Arts and Sciences is the academic core of the University of Southern California. The charge was to create a suite of materials that highlighted the diversity, opportunity, and energy of Dornsife by:

• Appealing to top-tier US and international students
• Demonstrating the value of a liberal arts education in a larger university setting
• Highlighting the immersive opportunities within USC, LA, and the wider world

Using student voices, bold imagery, vibrant color palette, and dynamic typography, the suite of materials focus the viewer on the richness and diversity of the college, student body, and the wide spectrum of opportunities offered by USC Dornsife.