jay toffoli:
a portfolio of work

jay toffoli:
a portfolio of work

Scripps College Admission Material

CLIENT: Scripps College
PROJECT: Admission Material
AUDIENCE: Potential students, Parents, Guidance Counselors
SIZE: Assorted

 

Scripps’ mission is to educate women, developing their intellects and talents so they can contribute to society through lives of leadership, service, integrity, and creativity. The challenge with teh admissions materials was how to engage female high school students and ask them to consider a all-women’s college.

Working with copywriter Julie Roggot, I developed a look and feel that focused on showing pride in the institution’s status as a women’s college. Each piece showcased the enthusiasm and uniqueness of student body, and highlighted their usnique and historic connection to other co-ed Claremont Colleges, and lastly, reinforced it’s location in the Los Angeles basin and the College’s proximity to the vast geographic and cultural opportunities within the area.

Look Book

Viewbook Cover

Viewbook Interior Pages