Claremont McKenna College 75th Anniversary

CLIENT: Claremont McKenna College
PROJECT: Anniversary Identity, Promotional Pieces, Website
AUDIENCE: Alumni, Donors, Internal audiences, Peer Institution
SIZE: Assorted

Claremont McKenna College recently celebrated its 75th anniversary and partnered with Jay Toffoli Design Co. to create a suite of materials promoting the milestone. Projects included a custom identity system used to brand anniversary events and promotional materials. The program included a detailed brand style guide showcasing the rationale for the specialty identity and guidelines for it’s use; a 75th Anniversary website featuring historical milestones, anecdotes, profiles, tributes, and alumna submitted memories; and a series of Anniversary-branded materials.

The Anniversary celebration dovetailed with the final year of CMC’s ambitious capital campaign, The Campaign for CMC: Responsible Leadership.