about jay
I’m a detail-oriented graphic design specialist with 25 + years of experience managing, designing, and executing creative solutions for complex (and not so complex) communications challenges. My expertise includes identity programs, capital campaigns, print and collateral, magazine design, web design, package design, illustration, and signage programs. My creative and technical skill set includes strategic thinking, problem-solving, presentation skills, and a collaborative, team-oriented work ethic. I’m looking for opportunities where I can exercise my creative energy, enthusiasm, and multi-disciplinary experience.
Experience
Jay Toffoli Design Co.
Owner / Creative Director, 2003 – Present
identity programs / print and collateral / web design / social / illustration / signage
- Work closely with clients to define vision and project attributes
- Manage/coordinate design projects from inception through completion
- Responsible for design concepts and execution
- Responsible for presentations and client liaison
Citigate Corporate Branding
Citigate Bass Yager
Bass Yager & Associates
Creative Director, 1997 – 2003
identity programs / packaging design / environmental design / signage / print
Art Center College of Design
Instructor
Taught courses in Advanced Package Design, Graphic Design Concepts, Typography, Design for Nonprofits
Education
Art Center College of Design, Pasadena, California
Bachelor of Arts
Communication Design
Tools
Adobe Creative Suite: Photoshop, InDesign, Illustrator, Adobe Fresco
Google: Docs, Slides, Sheets
Microsoft Office: Word, Excel, PowerPoint, Outlook
WordPress: Divi Customization
Project Management: Slack, Basecamp, ClickUp
Clients + Projects
AT&T
Caltech
Claremont McKenna College
Culinary Institute of America
Direct Relief
Drew’s All Natural
Geffen Playhouse
J. Paul Getty Trust
Pacific Life
Pasadena City College
Pomona College
Santa Barbara Museum of Art
Scripps College
Redcar Properties
USC Dornsife
USC Marshall
Recognition
CASE Award Winner
Communication Arts Magazine
Graphic Design: USA